I HAVE GUESSED THAT THE WILL

I am undertaking a programme to bring forward the ordering of many products that I had planned to purchase in 2026 and 2027 because I expect major price increases. I have over the last ten years imported computer and photographic equipment from the US and the UK but this activity is about to cease and the current front-loading project will be completed by the end of this month (May 2025). The one outstanding issue is that the Sony A1 II which I ordered and paid for in December 2024 has yet to arrive.

Today I received to following communication from Sigma in the US as I had pre-ordered the Sigma BF but the order was cancelled by the vendor.

Dear customer,

Thank you for your continued support and trust in Sigma. We are writing to inform you of an upcoming pricing adjustment to our products, effective June 2, 2025.
Due to the recent implementation of government-imposed tariffs, our costs have increased substantially. We have made every effort to absorb these added expenses, but the sustained impact of the tariffs now necessitates a price increase to ensure we can continue delivering the quality and service you expect.
Key details:
• Current pricing will remain in effect for all orders placed through June 1st, 2025, subject to product availability.
• New pricing will take effect on June 2, 2025, and will apply to all new orders and any unfulfilled items.
We understand this is difficult news to hear, and please know this decision was not made lightly. We have always prided ourselves on delivering unmatched value to our customers, and we are doing everything we can to continue to do that while providing the same service and product excellence.
We sincerely appreciate your understanding and continued partnership.

Mark Amir-Hamzeh

President | Sigma America

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